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Our Mission

Sourcewater’s mission is to build digital technologies that improve the reliability and efficiency of the upstream energy water supply chain while reducing environmental and community impacts.


Sourcewater was conceived by founder Josh Adler when he was a Sloan Fellow for Innovation and Global Leadership in the Energy Ventures program at MIT in 2012. Fascinated with the rise of unconventional energy development in the U.S., Josh saw that the water supply chain would become the primary constraint on and impact of the shale revolution and believed that the innovative application of new digital technologies could reduce the cost, risks and impact of upstream energy growth. Josh started recruiting a team and founded the company in early 2014, and moved to Houston, Texas in 2016, where the company is now headquartered.

Since its founding, Sourcewater has engaged with every aspect of the upstream water supply chain, from sourcing to logistics to recycling to disposal. We have over 1,000 registered users, with over 100,000 water and disposal listings online representing billions of barrels of capacity.

Sourcewater has been honored by IHS CERAWeek as an Energy Innovation Pioneer, by Imagine H2O as a Global Finalist, by the Oil & Gas Awards as New Technology of the Year, by Tudor, Pickering, Holt as an Energy Disruptor, by the CleanTech Open with the first CTO Water Prize, by SxSW Eco, by the Rice Energy Alliance, by MassChallenge, by the National Renewable Energy Laboratory, and by the Northeast Water Innovation Network, which named Adler its first Water Innovator of the Year.


Joshua Adler
Founding CEO

Joshua A. Adler is a successful entrepreneur, angel investor, and veteran dealmaker who has founded energy, real estate, medical technology, and Internet companies, and served as a senior U.S. economic policy official for President George W. Bush. He is a graduate of Yale and Massachusetts Institute of Technology.

Dan Wallin
VP of Products

As Sourcewater's VP of Products, Dan manages the product design, strategy, lifecycle, and delivery. Additionally, he is responsible for leading & advancing the Development and Customer Success teams. Dan couples his passion for the oil & gas industry with bringing best-in-breed products to market. 

Jen Halpern
VP of Sales
As VP of Sales, Jen is responsible for driving Sourcewater’s top-line sales growth. Jen brings to the position a successful track record with over 20 years in leadership positions and recognized sales achievements in high-tech industries.  Jen specializes in strategic planning and defining sales processes to developing high-performance sales cultures that drive results. 
Dane Moorefield
VP of Marketing

As VP of Marketing, Dane is responsible for linking the innovations of the company’s product team to the customer-focused operations of the business units to build the Sourcewater brand, create consumer awareness and advocacy, and drive customer preference for the company.  She specializes in the marketing of software, SaaS, and digital transformation technology products/services in both startup and enterprise environments.

Lisa McDougald
Head of People Operations

Lisa is Sourcewater's Head of People Operations. Her skillset and experience range from successes in Talent Acquisition, Human Resources, Sales & Service and Business Development. At Sourcewater she goes back to her roots; empowering people and an organization to be the “Best Place to Work."

Check out our news

Sourcing Water – MIT startup offers an online marketplace to help energy producers connect with water sources

By Dane Moorefield | November 18, 2014

Amy McIntosh MIT startup offers an online marketplace to help energy producers connect with water sources Hydraulic fracturing is a rapidly growing industry that demands large amounts of water for short periods of time, in locations that often do not have a great supply. W&WD Associate Editor Amy McIntosh spoke with Josh Adler, founder of…

Sourcewater Builds an eBay for Recycling Fracking Water

By Dane Moorefield | October 18, 2014

  Martin LaMonica, October 2, 2014 Entrepreneur Josh Adler was attending a lecture on fracking at MIT’s Sloan School of Management when the magnitude of the domestic oil and gas boom hit him. Like many Americans, he had no idea that fracking had exploded-there’s on the order of 20 times more drilling with fracking-in just…


Sourcewater, Inc.

is headquartered in Houston, TX

801 Travis Street
Suite 1802
Houston, TX 77002

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