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Our Mission

Sourcewater’s mission is to build digital technologies that improve the reliability and efficiency of the upstream energy water supply chain while reducing environmental and community impacts.

About

Sourcewater was conceived by founder Josh Adler when he was a Sloan Fellow for Innovation and Global Leadership in the Energy Ventures program at MIT in 2012. Fascinated with the rise of unconventional energy development in the U.S., Josh saw that the water supply chain would become the primary constraint on and impact of the shale revolution and believed that the innovative application of new digital technologies could reduce the cost, risks and impact of upstream energy growth. Josh started recruiting a team and founded the company in early 2014, and moved to Houston, Texas in 2016, where the company is now headquartered.

Since its founding, Sourcewater has engaged with every aspect of the upstream water supply chain, from sourcing to logistics to recycling to disposal. We have over 1,000 registered users, with over 100,000 water and disposal listings online representing billions of barrels of capacity.

Sourcewater has been honored by IHS CERAWeek as an Energy Innovation Pioneer, by Imagine H2O as a Global Finalist, by the Oil & Gas Awards as New Technology of the Year, by Tudor, Pickering, Holt as an Energy Disruptor, by the CleanTech Open with the first CTO Water Prize, by SxSW Eco, by the Rice Energy Alliance, by MassChallenge, by the National Renewable Energy Laboratory, and by the Northeast Water Innovation Network, which named Adler its first Water Innovator of the Year.

EXECUTIVE TEAM

Joshua Adler
Founding CEO

Joshua A. Adler is a successful entrepreneur, angel investor, and veteran dealmaker who has founded energy, real estate, medical technology, and Internet companies, and served as a senior U.S. economic policy official for President George W. Bush. He is a graduate of Yale and Massachusetts Institute of Technology.

Dan Wallin
VP of Products

As Sourcewater's VP of Products, Dan manages the product design, strategy, lifecycle, and delivery. Additionally, he is responsible for leading & advancing the Development and Customer Success teams. Dan couples his passion for the oil & gas industry with bringing best-in-breed products to market. 

Jen Halpern
VP of Sales
As VP of Sales, Jen is responsible for driving Sourcewater’s top-line sales growth. Jen brings to the position a successful track record with over 20 years in leadership positions and recognized sales achievements in high-tech industries.  Jen specializes in strategic planning and defining sales processes to developing high-performance sales cultures that drive results. 
Dane Moorefield
VP of Marketing

As VP of Marketing, Dane is responsible for linking the innovations of the company’s product team to the customer-focused operations of the business units to build the Sourcewater brand, create consumer awareness and advocacy, and drive customer preference for the company.  She specializes in the marketing of software, SaaS, and digital transformation technology products/services in both startup and enterprise environments.

Lisa McDougald
Head of People Operations

Lisa is Sourcewater's Head of People Operations. Her skillset and experience range from successes in Talent Acquisition, Human Resources, Sales & Service and Business Development. At Sourcewater she goes back to her roots; empowering people and an organization to be the “Best Place to Work."

Check out our news

Sourcewater featured on NPR: A Market Solution to Texas Groundwater Woes

By Dane Moorefield | January 19, 2018

Fracking has dramatically increased the demand for water in the nation’s most productive oil field, Texas’ Permian Basin. Water usage has already risen sixfold since 2011, and according to research firm IHS Markit, demand will double again by the end of this year.

Sourcewater founder Josh Adler presents at the Tudor, Pickering, Holt Energy Disruption Conference Austin, Texas, November 10, 2017

By Dane Moorefield | December 12, 2017

Sourcewater announces strategic funding from Marubeni Corporation

By Dane Moorefield | September 17, 2017

Sourcewater.com, the water marketplace for the energy ecosystem, received funding from Marubeni Corporation, a fortune global 500 trading and investing conglomerate. HOUSTON, TEXAS – September 18, 2017 – Sourcewater, Inc. (www.sourcewater.com), a spinout from MIT’s Energy Ventures program, announced that it had received funding from Marubeni Corporation (www.marubeni.com), a $65-billion revenue global trading company that is…

In the Permian Basin, a rush to become the ‘Uber for the oil field’

By Dane Moorefield | February 28, 2017

Network effects matter, even with water trucks and drilling rigs. By Lydia DePillis, Houston Chronicle | February 24, 2017 MIDLAND — On a highly traveled stretch of highway heading out of this West Texas city, Tim Greer turned into a lot near a disposal well and pulled open the door to a wooden shed that has been…

Predicting the Future: Why the Upstream Water Management Industry Needs a Water Marketplace

By Dane Moorefield | February 25, 2017

Benjamin Reed | Sourcewater February 25, 2017   As the Shale Boom took full swing in 2009, U.S. hydrocarbon production doubled, and Texas crude production jumped 250%.   U.S. oil and gas producers rushed to drill and frac as many wells as possible in hopes of capitalizing on the $100+ price of oil. The world…

Startup offers “online booking” for industrial water

By Dane Moorefield | January 5, 2017

MIT alum’s website helps companies find, ship, and recycle water, reducing environmental impact. Rob Matheson | MIT News Office January 4, 2017 MIT alumnus Josh Adler MBA ’13 is a matchmaker. In the mid-1990s, he launched and sold Amour.com, one of the first online matchmaking websites, which is still operating today.   Two decades later,…

The EnergyMakers interviews Sourcewater Founder Josh Adler on why operators are going online to cut their largest cost: Water

By Dane Moorefield | October 31, 2016

  Russ Capper sits down with Josh Adler, Founder and CEO of Sourcewater, the water exchange for the energy ecosystem. They discuss the significant cost of water in the production of unconventionals, and the potential savings offered by using Sourcewater’s online exchange for water sourcing, recycling, hauling and disposal. Click here to watch the full…

Marcellus Operators Save Money With Online Water Management

By Dane Moorefield | October 27, 2016

Marcus Gay, Novus Technical Services LLC Wednesday, October 26, 2016 – 9:30am   There are few good options for water sourcing and disposal for upstream energy producers in Pennsylvania. The practical solution that has evolved in the region is operator-to-operator trades of produced fluid and freshwater. Most operators have participated in at least one or…

Eagle Ford Frack Water Challenges To Parallel Price Recovery

By Dane Moorefield | October 24, 2016

Steve Toon Editor-In-Chief, Oil and Gas Investor Hart Energy Wednesday, September 28, 2016 – 11:21am SAN ANTONIO—Despite the sharp fall in the number of wells being drilled in the Eagle Ford Shale over the past couple years, a significant increase in lateral lengths and proppant loading has actually elevated the amount of water used in…

Sourcewater is a Finalist at SxSW Eco Startup Showcase in Austin, Oct. 10-12

By Dane Moorefield | September 7, 2016

Austin, TX – August 25, 2016 – Sourcewater, the water exchange for the energy ecosystem, has been selected to pitch as a Finalist in the Water category of the 2016SXSW Eco Startup Showcase where they will present their online marketplace for sourcing, recycling, transporting and disposing of water for energy production. SXSWEco, a conference that celebrates the…

LOCATION

Sourcewater, Inc.

is headquartered in Houston, TX

801 Travis Street
Suite 1802
Houston, TX 77002

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