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Our Mission

Sourcewater’s mission is to build digital technologies that improve the reliability and efficiency of the upstream energy water supply chain while reducing environmental and community impacts.


Sourcewater was conceived by founder Josh Adler when he was a Sloan Fellow for Innovation and Global Leadership in the Energy Ventures program at MIT in 2012. Fascinated with the rise of unconventional energy development in the U.S., Josh saw that the water supply chain would become the primary constraint on and impact of the shale revolution and believed that the innovative application of new digital technologies could reduce the cost, risks and impact of upstream energy growth. Josh started recruiting a team and founded the company in early 2014, and moved to Houston, Texas in 2016, where the company is now headquartered.

Since its founding, Sourcewater has engaged with every aspect of the upstream water supply chain, from sourcing to logistics to recycling to disposal. We have over 1,000 registered users, with over 100,000 water and disposal listings online representing billions of barrels of capacity.

Sourcewater has been honored by IHS CERAWeek as an Energy Innovation Pioneer, by Imagine H2O as a Global Finalist, by the Oil & Gas Awards as New Technology of the Year, by Tudor, Pickering, Holt as an Energy Disruptor, by the CleanTech Open with the first CTO Water Prize, by SxSW Eco, by the Rice Energy Alliance, by MassChallenge, by the National Renewable Energy Laboratory, and by the Northeast Water Innovation Network, which named Adler its first Water Innovator of the Year.


Joshua Adler
Founding CEO

Joshua A. Adler is a successful entrepreneur, angel investor, and veteran dealmaker who has founded energy, real estate, medical technology, and Internet companies, and served as a senior U.S. economic policy official for President George W. Bush. He is a graduate of Yale and Massachusetts Institute of Technology.

Dan Wallin
VP of Products

As Sourcewater's VP of Products, Dan manages the product design, strategy, lifecycle, and delivery. Additionally, he is responsible for leading & advancing the Development and Customer Success teams. Dan couples his passion for the oil & gas industry with bringing best-in-breed products to market. 

Jen Halpern
VP of Sales
As VP of Sales, Jen is responsible for driving Sourcewater’s top-line sales growth. Jen brings to the position a successful track record with over 20 years in leadership positions and recognized sales achievements in high-tech industries.  Jen specializes in strategic planning and defining sales processes to developing high-performance sales cultures that drive results. 
Dane Moorefield
VP of Marketing

As VP of Marketing, Dane is responsible for linking the innovations of the company’s product team to the customer-focused operations of the business units to build the Sourcewater brand, create consumer awareness and advocacy, and drive customer preference for the company.  She specializes in the marketing of software, SaaS, and digital transformation technology products/services in both startup and enterprise environments.

Lisa McDougald
Head of People Operations

Lisa is Sourcewater's Head of People Operations. Her skillset and experience range from successes in Talent Acquisition, Human Resources, Sales & Service and Business Development. At Sourcewater she goes back to her roots; empowering people and an organization to be the “Best Place to Work."

Check out our news

Sourcewater CEO Josh Adler shares insights on water management, entrepreneurship

By Dane Moorefield | May 6, 2016

Sourcewater CEO Josh Adler founded the company after he realized there was no central place where operators could obtain immediate, competitive, transparent pricing and supply of water services. Over a year into the oil price collapse, the upstream energy sector is struggling to survive the economic shock with layoffs, stacked rigs, and new attention to…

The Oil Business is the Water Business

By Dane Moorefield | May 5, 2016

Most people outside the energy industry don’t know that the average onshore oil well produces ten times the volume of water as oil, all day, every day. In fact, the cost of dealing with this “produced water” is the primary cost of operating an oil or gas well. Moving, treating and disposing of water is half to two-thirds…

Sourcewater, Inc., Awarded “New Technology Development of the Year – Software” by the 2016 Northeast Oil & Gas Awards

By Dane Moorefield | March 31, 2016

  The Oil & Gas Awards announced this year’s annual Northeast Oil & Gas Awards recipients in recognition of those companies who excel in the key areas of Health & Safety, Operational Excellence, Innovation, Corporate Social Responsibility and Environmental Stewardship. For Immediate Release / Thursday, March 31, 2016 / News Release Sourcewater, Inc. attended the…

Global Water Summit 2016 in Abu Dhabi Features Sourcewater Founding CEO Josh Adler

By Dane Moorefield | March 24, 2016

  News Release The Global Water Summit 2016, April 19-20 in Abu Dhabi, is focused on the future of global water resources. Leaders in the water industry from business, government and academia will gather to discuss the theme of “Water 2050: the Future is Now.” Josh Adler, Founder and CEO of Sourcewater, lends his expertise…

Sourcewater CEO Adler leads WSJ ECO:nomics Roundtable on Water Wars in Energy and Agriculture

By Dane Moorefield | March 23, 2016

Boston, Mass., March 17, 2016. Sourcewater, the water exchange for the energy ecosystem, announces its founding chief executive Joshua Adler will be leading a roundtable discussion titled “Water Wars: Water Issues in Energy and Agriculture” at the Wall Street Journal ECO:nomics 2016 conference April 6-8 in Santa Barbara, California. The roundtable lunch discussion will take place on…

6th Annual Low Cost Produced Water Management Marcellus and Utica Congress 2016 in Pittsburgh

By Dane Moorefield | March 16, 2016

Joshua Adler Sourcewater, the online marketplace for water sourcing, recycling, transport and disposal, announced today that Josh Adler, founding CEO, will present “Making a Case for Water Sharing” at the 6th Annual Low Cost Produced Water Management: Marcellus and Utica Congress 2016 in Pittsburgh, PA. Adler will speak at 11 a.m. on March 30 at…

Josh Adler, CEO of Sourcewater, talks with Samir Nangia of IHS about innovative solutions in water management.

By Dane Moorefield | February 23, 2016


Sourcewater – Helping SWDs Stay Afloat in Turbulent Times

By Dane Moorefield | February 11, 2016

  Sponsored Content Among the many challenges operators face in this down-market, produced water management remains their single largest operating expense. Across the board, onshore E&P’s have significantly reduced capital investment – rig counts are down and operators have high-graded assets. Yet, while ongoing declines in the price of oil further suppress drilling and completion…

Sourcewater Selected as Top Ten Water Data Challenge Finalist by Imagine H2O

By Dane Moorefield | January 21, 2016

For Immediate Release Sourcewater was selected as one of ten international finalists out of 90 entrants worldwide for the Imagine H20 Water Data Challenge, the most established and prestigious water tech startup competition. Sourcewater will join Imagine H20’s portfolio of over 60 water technology companies, which collectively represent over 10% of all early-stage investment in…

Sourcewater Founder Josh Adler to Speak at Produced Water Society, Houston

By Dane Moorefield | January 19, 2016

  For Immediate Release Sourcewater, the water exchange for the energy ecosystem, announced that its founding chief executive Joshua Adler will be a featured speaker at the Produced Water Society Annual Seminar at the Omni Westside Hotel in Houston, Texas, January 26-28, 2016. This year’s meeting will focus on reducing the cost of oil and…


Sourcewater, Inc.

is headquartered in Houston, TX

801 Travis Street
Suite 1802
Houston, TX 77002

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